By Bayley Carl
JFLV Marketing and Engagement Associate

Beth Kushnick has taken on a new role as the new president of Women’s Philanthropy of the Jewish Federation Lehigh Valley. She also serves as adult coordinator for the Jewish Community Center of the Lehigh Valley in addition to all that she already does.

One of Kushnick’s main focuses in her new role will be to strengthen outreach to and engagement of women in the community. One of her first steps in this effort will be a virtual event on Sept. 23. This event will be open to all women in the Lehigh Valley regardless of their giving status.

The Sept. 23 event will feature renowned baker Pam Turkin of the Babka Brigade.

“It will be an interactive free workshop where we learn how to make babka from the comfort of our own homes via Zoom,” Kushnick said.

In addition to different outreach events, Kushnick will be integrating a new giving level. This new giving level is for women donating $180 to the Annual Campaign for Jewish Needs.

“We’re calling it 10 x Chai Club,” explained Kushnick.

This new effort will be aimed at women who haven’t yet donated yet and for women who would like to be involved but haven’t found out how to yet. This is also a step towards federated giving.

Kushnick plans to introduce new mitzvah project initiatives as she settles into her presidency. She anticipates a very exciting program year ahead and looks forward to working with the women to strengthen our Jewish community.